I believe you have songs inside of you that the world needs to hear…
But the technical ‘sound stuff’ is getting in the way and holding you back.
I’m Rob, and I make simple sound trainings to show you how to make your music sound the way you’ve always wanted.
So that you can take all these awesome song ideas that you have…
And turn them into great sounding songs that you, and others can enjoy for years to come.
And who knows… you might even change the world while you’re at it.
Oh – and when you win the Grammy… make sure to give me a shout out :)
Prosoundformula is about ONE thing: Showing you how to make your songs sound GREAT.
It’s about making all this ‘technical sound stuff’ really SIMPLE so that you spend less time trying to figure out how to get your songs to sound the way you want them to, and more time focussing on what you really love – making great music!
Although a great sound never guarantees a great song, even the best of songs can be ruined by a poor, amateur sound that no one takes seriously.
As far as the average listener (and your potential fans) are concerned, “the sound”, and the song, are ONE.
It’s not just about getting a great sound, it’s about getting a specific sound that brings out the BEST in your music.
“There’s nothing more frustrating than being able to imagine that great sound you want to create – you can hear it in your head, but not being able to create it out in the real world.”
There’s nothing more frustrating than being able to imagine that great sound you want to create – you can hear it in your head, but not being able to create it out in the real world.
And there’s nothing more depressing than feeling like you’ve ruined a great song just because you can’t get it to sound the way you want it to (believe me, I know!).
Prosoundformula is NOT about endless blog posts and jargon-filled articles about sound.
It’s NOT about the latest gear or plugin review.
It’s NOT about debating boring technical sound topics that have almost no real impact on the end product.
Prosoundformula is about music.
It’s about giving you answers – simple, step by step solutions to make your music sound the way you’ve always wanted it to.
It’s about giving you the simplest and most effective “formula” for making your music sound professional – hence the name “Pro Sound Formula”.
To make your music sound great, you don’t have to ‘reinvent the wheel’.
The very thing you want has been DONE BEFORE.
Humans have already spent decades figuring out the best methods and techniques for making great sounding music.
“Getting a great sound isn’t accidental. The professionals who produce your favorite records don’t stumble on a great sound, they CREATE it.”
Getting a great sound isn’t accidental. The professionals who produce your favorite records don’t stumble on a great sound, they CREATE it.
They use proven techniques, methods, and “formulas”, to create consistent results that sound great.
Simply put, you can do this the hard way, or the MUCH easier way.
The hard way is to figure it all out on your own – the trial and error method. The problem with this approach is that it takes a LONG time and it’s very frustrating – and totally unnecessary in this modern age we live in.
The far easier approach, is to MODEL those who have already traveled this journey and figured this stuff out, and can show you the way.
And that’s where I come in :)
This is the studio I set up specifically to produce the latest trainings for you. It may look fancy, but at its core it’s not much more than a laptop and a sound card!
Hey, I’m Rob – welcome to the site!
Even though I may not know you personally yet, I believe the fact that you found your way here and you’re reading this right now isn’t an accident.
I believe you’re the kind of person who’s not content to settle for ‘mediocre’ – that’s why you’re here – you’re searching for answers for how to make your music sound GREAT.
I believe you have songs inside of you that the world needs to hear, but the technical ‘sound stuff’ is getting in the way and holding you back.
I make simple sound trainings to help you make your music sound the way you’ve always wanted, so that you can turn all those great ideas you have into great sounding songs out in the real world that people can listen to and enjoy.
I believe that producing great sounding music doesn’t have to be nearly as complicated as it’s made out to be.
I believe it should be simple.
I believe that YOU can make GREAT music.
I believe that the MUSIC is way more important than all the technical stuff that goes into producing it
I believe that ‘the sound’ and the song become one – both comes together to create the final musical and emotional experience.
I believe that great music lives on indefinitely and that if you want your songs to stand the test of time, they must sound great.
I believe this because the fact that you’re here searching for the answers means you have the passion and desire to do what it takes to accomplish this.
I often get questions about how I got into sound and producing music, so if you’re interested in hearing a bit of my background story, here it is…
It all started about 14 years ago, I was in my first band and we were VERY excited to be heading into a professional studio to record some of our tracks. I knew we were in good hands as the guy recording us was an industry veteran with more than 25 years experience. I was so excited I could hardly sleep the night before.
We went into studio, recorded 4 songs for our demo, and waited in great anticipation to hear the end result.
The engineer told us it would take him about a week to mix and master the tracks – I remember being very confused at the time – “Doesn’t the CD just come straight out of the computer? What is this ‘mixing’ and ‘mastering’ stuff? And why does it take SO long?!”
“Doesn’t the CD just come straight out of the computer? What is this ‘mixing’ and ‘mastering’ stuff? And why does it take SO long?!”
As you can tell, at the time I knew absolutely NOTHING about how music is produced!
That week crawled by as each day I called my friend to ask if the guy had finished the tracks yet.
Eventually the long awaited day arrived, my friend and fellow band member got hold of the master CD and brought it along to school on his Diskman (yes, I’m that old).
I put on the headphones, pushed play, and held my breath in anticipation…
As the first track started I was just amazed to hear myself on a REAL CD!
But as I listened through the songs, something sounded… ‘off’.
I couldn’t quite put my finger on it – it just didn’t sound like my favorite commercial records.
Now of course, I’m not claiming we were the greatest band of all time, but we were playing pop punk music which consists of not much more than 4 chords, drums, bass, guitars, and some vocals – it’s not rocket science! Our performance was pretty good – that wasn’t the issue, it was the SOUND that just wasn’t right.
I took the CD home to compare to my music collection and this just confirmed my suspicions.
Compared to the commercial records our tracks sounded thin, brittle, weak, and lacking any kind of power. It also seemed to get louder and softer in an unnatural way. (I had NO idea what this was at the time but I now know it all to well as the result of setting up a mastering compressor incorrectly)
‘But wait – didn’t you say the engineer had 25 YEARS of experience as a professional sound engineer??’
Yes – clearly proof that’s no indicator of skill!
Needless to say, I was pretty disappointed. I mean, if a seasoned professional couldn’t get the sound right, how was I supposed to?
I didn’t even know all the steps that go into producing a record, never mind HOW to actually accomplish them.
But once I got over the initial disappointment, something switched in me. I clearly remember the EXACT moment when I made the decision that I would do WHATEVER it takes to figure out how to make great sounding music.
“I still remember thinking that there must be SO many musicians going through this same frustration, and once I figure this stuff out I really want to help them”
This may sound strange, but even though it was almost 14 years ago, I still remember thinking that there must be SO many musicians going through this same frustration, and once I figure this stuff out I really want to help them – maybe I could even start a recording studio and do this full time.
Well, to cut what could be a very long story short, this lead me on a journey into figuring out the world of music production.
Throughout the rest of high school I continued to play in bands and practice recording stuff in my garage.
Believe it or not, the first recording program I used was Windows Sound Recorder! You could only record 1 minute, but I figured out some way to hack it to get more time.
You could also only record one track, so to record overdubs you had to record the second part in another instance and cut and paste that over the first recording at just the right spot – yes, it was hard times! (but fun :)
Eventually I discovered actual DAW software and multitrack sound cards… although I couldn’t actually afford one at the time.
When you’re teenager, explaining to your mom that you don’t need to study anything because “the band is going to make it” doesn’t go down very well… so I decided on the next best thing that would still allow me to do my music – sound engineering.
After school I travelled across the country to go study at one of the best sound colleges in the country.
Even though it was a lot of fun and I learnt a lot, I was surprised at how much I still DIDN’T know when I finished up. It was a great foundational training but lacked the depth and real world techniques that the pros use. I knew I’d have to figure out a lot of this stuff the hard way.
I’d spend the next several years running a recording studio and studying everything I could find to improve.
Although I’ve worked in many studios with a lot of cool stuff in them, I didn’t have the luxury of fancy outboard gear in my studio so I had to figure out other ways to create the sound I wanted without it.
Eventually my persistence and hard work started to pay off and word started to spread that I was “the guy” when it came to sound and music production, and clients started asking me to work on their albums.
I was forced to learn very quickly as I had virtually every type of client imaginable – from rock bands, to choirs, to TV and radio commercials, to orchestras, to pop, to – I think you get the point! …I think the strangest job I ever got was from a guy who wanted me to come record him playing the church organ – JUST an an entire album of church organ! (That was a low point for me… haha)
After running the studio for many years I felt like I wanted to ‘do more’ – I wanted to help more people, I wanted to make a difference. The problem with doing work for clients is you can only help one at a time, you’re very limited.
I’d spent all these years figuring out so much great stuff, and it seemed like a waste to just keep it all to myself.
So I decided to do a test, I’d put up a videos on YouTube and write a short book and see how they do. As it turns out, they did REALLY well – in fact, that first video (which I now cringe every time I see because of my clearly shy first attempt!) has gotten well over a million views and continues going strong.
Later that year I released my first program, The Ultimate Mastering Formula, and in the following two years, The Ultimate Vocal Formula and The Ultimate Mixing Formula.
“My goal was to take everything I had learnt and modeled from the guys who are the best in the world, and distill that down into simple step by step methods to help you get the sound you want.”
I didn’t want to just make ‘tutorials’ – there’s thousands of those all over the place. The problem these days isn’t finding tricks and techniques, there’s PLENTY of those, it’s understanding how all the tricks and techniques fit in to get the end result that you want.
The problem with just learning a technique is that often it’s out of context and you don’t really understand when / where / how to use it effectively.
You need a system.
I quickly learnt that there are tried and tested systems, methods – ‘formulas’, so why spend years, or decades, trying to rediscover what others have already done all the hard work to figure out?
Apart from constantly trying new things to hear what worked and what didn’t, I studied the BEST in the world and filled notebook after notebook with detailed descriptions about what they did, how they thought, their methods, their systems, their approaches.
My goal was to take everything I had learnt and modeled from the guys who are the best in the world, and distill that down into simple step by step methods to help you get the sound you want.
I’ve taken all of that and created what I can only wish I had access to 15 years ago when I first started using Windows Sound Recorder to record my music (let’s just keep that between us!).
I spent 6 months to a year, full time, painstakingly producing each program. It’s been tough, but the feedback on all of them has been amazing and hearing the incredible success stories just makes it totally worth it.
This website is the next step in that journey of providing the resources you need to make your music sound great. Make sure to let me know if this helps you :)
I wish you all the best with your music and I’ll catch you in the trainings!